For Hangul Day:

K-Beauty of the Joseon Dynasty 🪞

Maison de M Beauty Magazine Vol.15

In the Joseon Dynasty, 'Jodu'

Today, Personalized Cleansing

In the Joseon Dynasty, people washed with 'jodu',

a fine powder ground from mung beans, red beans and soybeans.

Its saponin foamed up with water

and washed the skin clean.

Then and now,

good skin starts with clean cleansing.

Hydration

If people in the Joseon Dynasty kept their skin moist

with cucumber and loofah,

today, depending on skin condition,

we look after hydration and skin condition in detail

with treatments such as Revix Skin Booster and Belotero Revive.

The wish for hydrated skin

is the same then and now!

Fine Lines and Clear Skin

In the Joseon Dynasty, people added color with 'yeonji', a rouge made from safflower,

and expressed clear, fine skin with 'bun', a face powder made from rice flour.

Today, rather than covering up with makeup,

Density Alpha helps lift skin tone and firmness,

and for the thin eye area, the Density Eye Tip

cares for fine lines and firmness more delicately.

The Times Change,

but the Standard of Beauty Is Similar

Not excessive:

your natural self, refined and more natural.

If Joseon K-Beauty cultivated beauty with ingredients,

today's K-Beauty completes your natural beauty

with technology and design

tailored to your skin.

2026 K-Beauty,

carried on by Maison de M. 💚